ICO ALLOY - Real World Rewards for Virtual Currencies

ALLOY - Real World Rewards for Virtual Currencies

Globally, 48 trillion Reward Points from Brands that are worth close to $360 billion go unredeemed each year. When users sign up for memberships with different Brands, they collect these points for every action taken, be it signing up, or making a purchase among others. But, they usually end up in a situation where the points can neither be consolidated nor redeemed against a preferred reward (the reward they want) due to restrictions. These restrictions include limited avenues, limited products inside a catalogue etc. In short, users are left with limited choice and a cumbersome reward programme that they often end up discarding. 
In fact, unredeemed points in the USA alone amount to USD 16bn while that of UK is 6bn pounds, in total.
ALLOY Token & Rewards Network, our Proposed Solution is a Blockchain-based Global Rewards Catalog connecting Brands, Publishers and Consumers on one Platform. The Global Rewards Network will allow the Users of partnered Brands and Publishers to link, combine and convert all their Reward points to a local Fiat Equivalent ($/¥/€/? etc..), which in turn can be redeemed against listed Products and services from other partnering Brands.
For Consumers, this platform will be a mobile app that will show the fiat equivalent of their combined Reward points with an extensive Rewards catalogue to redeem from. 
The core components of the proposed solution will be Codemojo's time- and scale- tested Customer Engagement kit and Rewards Network, currently engaging 25mn users across 2,000+ Apps, Websites, and Wi-Fi hotspots. Codemojo will upgrade its existing Rewards Network using Blockchain & introduce ALLOY Token to make the Redemption experience truly Instant, Secure, and Global. 
Codemojo: Building A Global Rewards Catalog With Blockchain 
Codemojo is a Customer Engagement company in operation since 2015 with global customers including marquee clients like SkyScanner, OYO, BigBasket India. It is supported by Paypal Incubator, Reliance (Fortune 500 Company) GenNext Hub Accelerator & Microsoft Accelerator. Currently, Codemojo runs the World's first Machine Learning powered Rewards Network that unlocks user engagement, acquisition and retention, through constant and instant rewarding. As of now, the platform connects 100+ Brands and 2,000+ publishers (Apps & Websites) on a single platform engaging & rewarding Millions of users across the globe. Codemojo also offers separate customer engagement components such as Referral, Loyalty, Gamification & Transaction Wallet that can be easily integrated with Businesses of all sizes, across the globe.
What is ALLOY?
ALLOY Tokens are the Reserve/Anchor currency for the entire ecosystem which will be the medium of exchange in conducting any transaction on the Global Rewards Network. Similar to how USD is the Global Reserve Currency or Anchor Currency facilitating International Trade by a common exchange factor, using ALLOY TOKEN, Partnering Brands & Publishers can set the exchange value for their reward points which will govern redemption in the ecosystem.
Powered by Codemojo - A Technology Startup backed by Investors, PayPal Incubator, Reliance GenNext Hub, Nasscom10000, with a strong team and track record of providing customer engagement solutions since 2015. 
REPAC (Real-time Points Adoption & Conversion) 
REPAC is the underlying technology that will enable transactions between different currencies. REPAC helps preserve the value for all three stakeholders i.e. Brands, Publishers, and Consumers, by converting the in-house points of different values to a common ALLOY baseline (based on the market value), in real-time, based on Smart contracts facilitating transactions. 
Brands & Publishers will be required to pump in the Fiat equivalent of the ALLOY generated, while their Users will use their respective Reward points for Transactions. 
REPAC Illustration: Assumption: 1 ALLOY = $1 (Post ICO) 
If a brand has a value of 1,000 points = $1 and issuing 2,000 points to its user, REPAC would inject 2 ALLOYs during redemption i.e. 2,000 Points = $2; $2 = 2 ALLOYs 
If a brand has a value of 5,000 points = $1 and issuing 10,000 points to its user, REPAC would inject same 2 ALLOYs i.e. 10,000 Points = $2; $2 = 2 ALLOYs 
This ensures that the ecosystem is self-balanced, regardless of the volume of points processed by different brands.
How it works?
For Consumers, the Global Rewards Network will be a secure, one-stop redemption gateway through an app/web interface. They can use the simple app/web interface to collate all the reward points received across participating brands and publishers and store them as Local Fiat Equivalent, enabling them to pick a reward of their choice which will have real world value. The Rewards will be discounted products, subscriptions, upgrades etc., from other Partnering Brands. 
Brands and Publishers can also integrate the Codemojo SDK & APIs to allow their users direct access to the Rewards Network within their respective ecosystem.  
Global Rewards Network 
The Global Rewards Network will be a Rewards catalog that will consist of products/services subscriptions listed by partnering Brands who are on the lookout for driving transactions or acquiring new users. This will be accessible for users through a consumer facing Mobile App & Website. 
The User downloads the ALLOY app, Signs in, Links different membership accounts, Sees the total combined worth of Rewards points in Local Fiat Equivalent, Accesses the Rewards section, Checks out with a product of choice. 
Users will have the option to Consolidate their points if the participating Brand or Publishers come to an agreement.  
The Opportunity
The total unredeemed points sleeping in consumer accounts stand at $360B. Considering only USA and UK, we see an opportunity of $24bn worth points that go unredeemed. These points go unredeemed due to no visibility of points, not knowing the value of such points, not able to find suitable rewards during redemption, and no process to combine points across program operators to receive meaningful rewards. The USA is first, with $16bn, with the UK following at $7.7bn (£5.7bn). These stagnant unredeemed points that are not driving sales pose huge liabilities for these companies. A universal solution that enables frictionless, secure, traceable way for mobilizing these points can have a huge positive impact for both Brand and Consumers.
How Established are we?
Codemojo is a Customer Engagement company in operation since 2015 with global customers including marquee clients like SkyScanner, OYO, BigBasket India. Currently, Codemojo runs the World's first Machine Learning powered Rewards Network that unlocks user engagement, acquisition and retention, through constant and instant rewarding. As of now, the platform connects 100+ Brands and 2,000+ publishers (Apps & Websites) on a single platform engaging & rewarding Millions of users across the globe.
Codemojo also offers separate customer engagement components such as Referral, Loyalty, Gamification & Transaction Wallet that can be easily integrated with Businesses of all sizes, across the globe.
Our Vision
We believe that Rewards Network & ALLOY will make way for a secure and borderless redemption experience for consumers. In order to make such solutions possible for all participating Brands, Publishers, and Consumers with the maximum convenience, we aim at connecting Blockchain in the backend and offer our stakeholders an easy-to-use interface for their respective needs, be it implementation, configuration, conducting a transaction or for audit purposes.
ALLOY Token Sale 
Project Description: Bringing Consumers, Brands and Publishers on a single largest Global Rewards Network, mobilizing $360B worth of unredeemed reward points. 
Rewards Network: A Global Rewards Catalog that can allow Consumers to Link, Combine and Redeem their different Reward points.  
Token Symbol: ALLOY 
Token Type: ERC20 Compliant - Ethereum Blockchain  
Pre-ICO Start Date: 15th October, 2017 9PM Singapore Time (UTC+8)/ 3PM Munich Time/ 9AM New York Time/ 2PM London Time.
Pre-ICO End Date: 5th November, 2017 9.00PM Singapore Time (UTC+8) 3.00PM Munich Time/ 9.00AM New York Time/ 2.00PM London (3 weeks from the token sale commencement date)
ICO Start Date: 25st November, 2017 9PM Singapore Time (UTC+8)/ 3PM Munich Time/ 9AM New York Time/ 2PM London Time.
ICO End date: 25th December, 2017, 9PM Singapore Time (UTC+8)/ 3PM Munich Time/ 9AM New York Time/ 2PM London Time (4 weeks from the token sale commencement date) 
1 ETH 575 ALLOY 
Total ALLOY Tokens Generated 100,000,000 
ALLOY Token Sale Bonus 
Schedule One (1) ETH will give you 575 ALLOY tokens. As an early-bird bonus, extra tokens will be offered as a bonus for users who commit earlier. See the time table below for the exact bonus schedule. 
Time Period: Token Bonus 
Pre ICO: +20% 
ICO – Day 1 to Day: 3 +10% 
ICO Day4 to Day: 7 +5% 
ICO Day8 to Day: 14 +2.5% 
ICO – Final 14 days: No Bonus 
Team Behind
Vijay Krishna Ramanathan - Co-founder & CEO (LinkedIn) Over 10 years of experience in Consulting and Strategic Alliances. Previously with Magzter.com, NIIT, Mjunciton (TATA -SAIL JV), Renault Nissan. 
Shoaib Mohammed - Co-Founder & CTO (LinkedIn) Over 9 years’ experience in Middleware, SOLIDITY, Blockchain. Previously with Fiorano. Author of Jarvis App - My Personal Assistant (With over 2 million downloads). 
Munmun Sinha –VP – Alliances (LinkedIn) Over 9 years’ experience in Consulting & Selling to MNC Clients. Previously with CoCubes (Aon-Hewitt Company), Matrix Cellular. 
Ravi Chandran – Product Manager (LinkedIn) Product manager, Pixel guru, UI/UX expert with more than 8 years of Experience 
Abhishek Tiwari – Backend & Solidity Developer (LinkedIn) Backend engineer, Technology enthusiast & an Ethical hacker! 
Deepak Eshwar – Key Accounts (LinkedIn) A strategy-freak with certification in human psychology, who works in tandem with a chalked out plan & a Client-friendly attitude. 
Varalakshmi Dwarkanath – Marketing (LinkedIn) A prudent writer with an experience in Blogging, Social media marketing, Creative and Copywriting for about two and a half years. 
Our Advisors, Mentors & Investors 
Laks Krishnamoorthy (Linkedin) – Director of Engineering, Merchant Engagement – PayPal A proven leader of high performing global technical teams focused on quality engineering of products and solutions for the past 25 years. 
Apul Nahata (LinkedIn) - Co-Founder @Kalpnik - a disruptive VR/AR company, Mentor @BrigadeREAP Over 20 years of experience spanning consumer internet, mobile & telephony in the US & India having worked with both Fortune 500 companies and startups, with 7 years as an Entrepreneur in the Voice cloud computing space. 

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ETH : 0xb101dC14C6012D4faC2025a8f1Cdd4Daf1D9F154
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