TokenStars ACE – Tokenize Tennis Celebrities – Pool 1% ICO, Ref 5%

TokenStars – Tokenize Celebrities

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Launch & ICO Announcement (July 24, 2017)

Hello world!

We are TokenStars, the pioneers in TOKENIZING the careers of aspiring CELEBRITIES. Our team aims to disrupt the global talent development industry by PROVIDING FUNDING RESOURCES TO RISING STARS in sports and showbiz as well as by DECENTRALIZING TALENT SOURCING AND PROMOTION worldwide.

Today we are excited to announce the launch dates for our first and FIRST-EVER project in this field!

TokenStars's ambition to tokenize real people starts with ACE – a project SUPPORTING young and experienced TENNIS PLAYERS in order to FUEL THEIR PROGRESS and CELEBRITY CAREERS. Then we'll expand into other verticals, including football (comes next in September 2017!), poker (September 2017!), cybersport, basketball, hockey, cinema actors, musicians, and models.

Presales start: August 1, 2017, 19:00 UTC.
Presales end: September 9, 2017, 19:00 UTC.

Sales start: September 10, 2017, 19:00 UTC.
Sales end: October 31, 2017, 19:00 UTC. (Or sooner if the cap amount is reached.)

Initial token issue: November 7, 2017, 19:00 UTC.

Token cost: 0.0001 BTC.
Payment methods accepted: Bitcoin (BTC), Ethereum (ETH).

Target token sale: $15,000,000.

ACE Project Summary

ACE will support PROMISING TENNIS PLAYERS on their way to becoming PROMINENT TENNIS STARS being both successful in the sport and COMMERCIALLY DEMANDED as top celebrities.

With tennis being one of the most popular sports globally, ACE aims to introduce 1 BILLION TENNIS FANS to the blockchain world.

And IT'S YOU who can be part of the next Federer's and Sharapova's success and get exclusive offers from them!

Model of Work

The YOUNG tennis player needs financial support and promotion resources worth $100K/YEAR: academy, coach, training, equipment, trips to tournaments, promotion, etc.

The popular tennis CELEBRITY earns $$$ MILLIONS:

  • prize money from tournaments;
  • sponsorship contracts with equipment and apparel producers;
  • general advertising contracts;
  • appearance fees (less prestigious tournaments pay stars for mere participation);
  • licensing their name and image (to game events, clothing lines, perfumes, etc.);
  • exhibition fees.

Check out the ACE WEBSITE and the ACE WHITE PAPER to discover a number of convincing case studies.

Token Holders

Who We Are

TokenStars brings together a UNIQUE, EXPERIENCED TEAM of star tennis players, global top coaches, and scouts, who have a deep knowledge of the industry, as well as prominent entrepreneurs and investors. Among them are:

Pavel Stukolov – CEO. Investment professional, ex-M&A and Strategy director for media business in JSFC Sistema with a total valuation of assets exceeding $95 million. Pavel closed deals worth of $250 million in venture investments, M&A, and debt fundraising.

Irina Shashkina – Marketing Director. Ex-CMO at Groupon Russia (operations in 53 cities). Ex-Biz Dev Executive at Rambler&Co ($0.6 bn market cap). Ex-CEO at LinguaLeo.

Andrey Toukmanov – CTO. Ex-Senior developer at Heaven11 – an international copyright management system. ex-CTO at RBC-Soft, senior developer at and Founded and successfully sold Blockchain consultant. Works with distributed systems since 2000.

Vladimir Shmidt – CFO. 10+ years of experience in digital business. Vladimir was co-founder of (premium dating service) - sold to (100M $ market cap after closing the deal). Worked as financial analyst in Renaissance Capital, GE Money Bank, ex-Commercial Executive in mobile loyalty startup of Sberbank (62 bn market cap).

Madina Hooke – Head of sponsorships. Ex COO at Visual DNA, Former Regional Director at Groupon Russia. Ex Commercial Director at Gruppo Mall (Spain) Russia. Started career with travel agency which successfully sold in 2007. Lived and worked in Spain and Belgium for several years.

Irina Soshinskaya – Localization Manager. Ex-GM and head of localization of Evernote Russia (over 200M users worldwide, website localized to 23 languages). Earlier – GM at startups in decorative commercial lighting and real estate.

Mikhailius Derkach – Design Advisor. Ex Art-Director of LeoBurnett Moscow, Member of Art Directors Club Russia. Has been awarded two Cannes Lions. Founder of ProExpedition Adventures’ Journal. Took part in digital projects that gained recognition in Russia and around the world at numerous marketing and advertising festivals. Designer and usability specialist. The Author of many advertising works in the renowned campaigns for the companies: Google, Samsung, McDonald's, Lego, P&G, Coca-Cola, Gazprom, Mercedes-Benz, Mitsubishi-Motors, Jeep, Fiat, JTI, Philip Morris, SunInBev, Danone, Oriflame, Citibank, Nestle, WWF, S7 Airlines.

Anton Vdovin – Scouting Analyst. MSc in International Business from HULT International Business School. Anton is a winner of math and chemistry student city and national championships. As a junior, he played tennis at regional tournaments, was awarded an official sports’ grade in tennis.

Dmitry Rodichev – Developer. +10y experienced full stack software developer and architect. Do design for HA/FT solutions for web. Do software security, pentesting, DDoS and hacking mitigation. Love databases, analytics and networks. Blockchain early adopter.

Veronika Kudermetova – Signed player. The winner of 19 WTA & ITF tournaments (3 in singles, 16 in doubles). Currently No. 66 in WTA doubles; No. 196 in singles. Universiade bronze medalist (2015). Age: 20.

Anastasia Myskina – No. 2 in WTA ranking. Roland Garros champion (Grand Slam tournament), the winner of 2 Federation Cups and 21 international tournaments. Current Russian Federation Cup team captain, Vice-president of the Russian Tennis Federation.

Sergey Demekhine – Coaching & Scouting Advisor. Tennis coach with 8 years of experience, retired ATP tennis player, Vera Zvonareva's head coach in 2010-2011 (No.2 in WTA rankings, rising from No.22 in the beginning of coaching) - Wimbledon & US Open 2010 singles finalist, Australian Open 2011 semi-finalist. A-level GPTCA certification holder (Global Professional Tennis Coach Association).

Maya Kurilova – Talent Management Advisor. Former Operational Director at Octagon (Top 3 global talent management agency) with 11 years of experience. Marketing Manager at Kremlin Cup. Agent of Anna Kournikova, Elena Dementieva (Olympic Gold medalist, No.3 in WTA), Ekaterina Makarova and Elena Vesnina (both in Top 5 WTA Doubles, Champions of Wimbledon 2017, Roland Garros 2013, US Open 2014).

Oleg Abdrashitov – Blockchain Advisor. Founder at Synswap blockchain platform and Lead of the Requirements Working Group at Hyperledger blockchain initiative. Ex-head of blockchain practice at Altoros and system architect at Deutsche Bank. Has MS degree in Physics from Columbia University in the City of New York. Entrepreneur and developer, blockchain expert and enthusiast.

Elena Masolova – Investor. Serial entrepreneur with 3 exits, founder at Groupon Russia (0 to $15M in monthly revenue in 450 days), Pixonic, Eduson and AddVenture Fund. Elena was named among Top-30 internet entrepreneurs by Forbes, 30 under 30 with Alex Ovechkin. Featured in WSJ, BusinessWeek, Forbes, RBC, Channel 1. Prizewinner at amateur tennis tournaments as a junior, a life-long tennis fan.

Ksenia Chabanenko – Marketing & PR Advisor. Ex-VP Communications & BizDev at Group and (LSE: MAIL, $8.9 billion market cap). Founder of an award-winning A-TAK communication agency. Author of the first book about Twitter, every sentence in which was no more than 140 characters.

Alexander Stratilatov – Advertising & Brand Partnerships Advisor. JAMI co-founder and managing partner (top 5 Russian digital agency, winner of international awards: Tagline, Silver Mercury, NeForum). Alexander personally led agency’s key accounts: Samsung, Coca-Cola, Sprite, Powerade, VW.

Eugeny Kuznetsov – User Acquisition & Retention Expert. Investor and CMBO (Chief Business Model Officer) at Welltory. Founded WIM – CRM agency with clients including S7 Airlines, UTair, M.Video, and Philip Morris. Eugeny has also founded and successfully sold MyLead – a lead generation agency with 45% profitability over 2 years.

Learn more and get links to their profiles on social networks: TOKENSTARS TEAM.

15 Reasons to Support TokenStars

#1. This is the FIRST project to TOKENIZE PEOPLE, specifically celebrities, their careers.

#2. It starts with TENNIS and FOOTBALL verticals. At later stages, it will utilize a SHARED INFRASTRUCTURE and launch NEW VERTICALS: poker, cybersports, basketball, hockey; cinema actors, models, musicians. The football GOAL token sale is conducted simultaneously.

#3. This project will allow SWAPPING SPORT-SPECIFIC TOKENS (ACE for tennis, GOAL for football, and others later) for the general STAR index token, so early supporters will get a priority seat.

#4. ACE provides FUNDING AND PROMOTION RESOURCES TO YOUNG ASPIRING TENNIS PLAYERS at the critical junior age so they don't drop out of professional sports. This significantly raises their chances for success. Additionally ACE offers REPRESENTATION AND PROMOTION TO THE ESTABLISHED (PRO) TENNIS PLAYERS, that are already attractive for sponsors but were overlooked by traditional agencies.

#5. When successful, women and men tennis STARS EARN PRIZE MONEY (less than $1 million for 400th ranked player, $60+ million for a top-5 player) and accumulate celebrity status, sign SPONSORSHIP DEALS (which are roughly 5-10x times larger than the prize money earned over the player's career).

#6. ACE DECENTRALIZES the TALENT SOURCING process with the Global Scouts Network. ACE has well-balanced stimuli for talent sourcing (paying a referral fee to tennis coaches as high as their annual salary) which should provide a HIGH-QUALITY FLOW OF CANDIDATES.

#7. ACE DECENTRALIZES the TALENT PROMOTION process with the Global Promoters Network. The stimuli for talent promotion (10% of the contract) is well in and above the market and should provide a GOOD FLOW OF SPONSORSHIP DEALS to the players.

#8. ACE uses the DECENTRALIZED COMMUNITY VOTING MECHANISM for making particular operational decisions. A smart crowd that relies on analytical reports will make better decisions than would a biased sports agent relying on his gut feeling.

#9. ACE is based on a PROVEN BUSINESS MODEL of the talent management agency (TMA). Thus, the project risks are in execution, not in the technical barriers or lack of product-market fit.

#10. ACE has assembled a TOP-NOTCH ADVISORY BOARD. (Check the section "Who We Are" above.)

#11. ACE has already proven its business concept. We have SIGNED THE FIRST CONTRACT with an established PRO player – Veronika Kudermetova, winner of 19 international tournaments (No. 66 in WTA ranking in doubles, top 200 in singles). We are close to signing the first advertising deal for Veronika.

#12. ACE aspires to introduce 1 BILLION TENNIS FANS to the blockchain world. Top 20 players have 172 million active fans. We put special emphasis on global PR and marketing among the non-geeky tennis fans. The message "be part of the next Federer's success and get exclusive offers from this star" should resonate with them.

#13. ACE targets a GIANT MARKET. The celebrity talent management industry is bigger than companies like Nippon Steel and Sumitomo Metal, ChemChina, Tata Motors, Sanofi, Hyundai Heavy Industries, or the GDPs of countries like Serbia (EU), Bahrain, Brunei, Cyprus (EU), Malta (EU), Jamaica, Côte d'Ivoire, Bolivia etc. The project disrupts the huge incumbents’ business ($40 billion in contracts under management) and shares the created value among the community members.

#14. ACE is a GLOBAL PROJECT looking for players and sponsors WORLDWIDE (this means higher market size, higher diversity, and less dependency on local regulations).

#15. Finally, and most importantly, by utilizing ACE PRODUCT TOKENS through the ACE platform, token holders may receive access to wide range of EXCLUSIVE SERVICES AND PRODUCTS (exclusive communication with stars, one-on-one training, VIP tickets and books, business endorsements well below market price, etc.).

Blockchain allows previously impossible ways to collectively support athletes, to decentralize key processes (scouting and promotion) which lowers the costs dramatically and shifts most of the created value to the community.

Please feel free to ask your questions if any.